For the past weeks I’ve been mostly working on the final container for the device. It’s been three weeks of work moving from the breadboard sketch to a handmade PCB. Unfortunately, I’ve had to take a week and a half off and I haven’t been able to work 100% on the project during the past week, but…
@Groupon's Offensive Superbowl Ad, or Intentional Genius?
There has been a lot of controversy over the angle Groupon decided to take in their Superbowl ads. Twitter, Facebook, and blogs were alight with fury voicing the dissatisfaction of Superbowl viewers and the insensitivity that Groupon has expressed.
I can understand that they could have chosen something a bit more “Middle of the road” to satisfy viewers. And had I been home in Chicago, I would have thought that they had made some sort of mistake.
However, since I am in North Carolina visiting family, I have come to a realization after a few conversations that I have had since I arrived. Aside from tech people and people that live in bigger cities, Groupon is still relatively unknown by a large portion of the population. Yes, they may hear about some Group-Something-Or-Other in the news… Fastest growing company in history you say? They email you coupons that you have to buy?…
Anyway, you probably get my point… there are a ton of people out there that have no idea what is or who is Groupon (or LivingSocial for that matter). With the track record that Groupon has exhibited in the past, I believe that they were pretty sure of what would happen in response to their ads.
I believe that Groupon’s approach with their ads was to get every last inch of reach out of their ads. As they say, “Any publicity is good publicity.” Its also worth noting the following:
They were quick to comment and apologize (in a way).
They already had blog posts ready explaining their choice of subject matter.
They already had a website set up explaining the different groups that were parodied and have ways to contribute directly to the organizations as well as a decision having already been made to match any donation to those organizations for up to $100,000.
If you look at the simple facts, it shows the sheer genius of their actions. In my opinion, the LivingSocial advertisement was probably more humorous and I think more effective in and of itself (at least in getting the point across, even though I don’t personally agree with their choice of content); but the controversy behind the Groupon ads have caused people to continue talking about it even after the #Superbowl. It has raised awareness of the causes that were parodied (I had never heard of any of them myself). I also believe that their choice of matching donations also shows their genuine concern for helping the causes. Their advertising campaign was sheer brilliance in every sense. Not only did they have a Superbowl ad, but they took it miles further through their ingenuity.
I still hold the thought that they should have sold for $6 billion, but at least now I am catching a glimpse of what the founders have up their sleeves, and why they chose not to accept Google’s offer… Their genius.
Also, here is the LivingSocial advertisement to compare, share your thoughts!
So I was trying to watch netflix on my TV and it kept stopping the show that I was watching. I tried to switch shows to see if it wasn’t just a matter of trying to play HD content, but there was no difference.
So I decided to run a little speed test to see what it looked like.
Wow, pretty sad when you are sold on their 6-7 Mb/s network. So I tried doing a router reset…. (like the good old days) and this was the result.
Massive difference… Currently I am running a 2wire wireless router for my internet connection but I used it prior to Clearwire and it maintains a solid signal, much like the Apple Airport Extreme at my parents house. So then it seems to be Clearwire Motorola modem that is causing the occasional slowdowns.
After about two or three months of being signed up, my connection would start to dwindle down to nearly unusable speeds. When I called in to customer support, the gentleman was nice enough to inform me of the process. He said that if I disconnect everything for at least 2 minutes, it will actually renew the lease on the network tower and run like a new connection.
Luckily there connection has been much more stable in the outskirts of Chicago, in NW Indiana. I haven’t had to reset the connection in a while… And it is pretty nice when technology gets to the point where you can just set it and forget it!